BUSINESS MODEL CANVAS AND SWOT ANALYSIS IN THE RECONSTRUCTION OF COMPETITIVE STRATEGY: A CASE STUDY VCI INDONESIA COMPANY

This study aims to develop an advanced business model canvas (BMC) by incorporating the results of a SWOT analysis in contextof VCI Indonesia Company. The research focuses on understanding competitive strategy Company, particularlythose that emphasize natural ingredients and target specific consumer segments. To achieve this, interviews were conducted gather insights related nine pillars BMC from collected data was then analyzed, resulting compilation tables. findings highlight advantages Company utilizing their potential for expanding implementing new marketing strategies. By into enhanced model, this introduces novel can ensure company’s sustainability adaptability changes market. Notably, is unique its focus body care product companies, offering valuable consumer’s perspective have not been extensively explored previous research. practical implication lies providing recommendations based preferences market competition companies sell products.